Great brands have great leaders who understand the strategic importance of brands and their impact across the organization as well as with stake holders ..
These great leaders understand the pulse of their markets very well, and are very aware of the positioning they want to achieve in the minds of the consumers.They singularly strive and focus their organization's efforts to achieving that position.
Its critical that the second rung of leadership in these organizations too are tuned into the bigger picture and understand the vision shared by their predecessor or the founder.I wonder what would happen to Apple once Steve Jobs retires?
Its critical in such a scenario to identify second rung leaders who share the same passion,vision and have the ability to feel the pulse of the market and groom them.
These great leaders understand the pulse of their markets very well, and are very aware of the positioning they want to achieve in the minds of the consumers.They singularly strive and focus their organization's efforts to achieving that position.
Its critical that the second rung of leadership in these organizations too are tuned into the bigger picture and understand the vision shared by their predecessor or the founder.I wonder what would happen to Apple once Steve Jobs retires?
Its critical in such a scenario to identify second rung leaders who share the same passion,vision and have the ability to feel the pulse of the market and groom them.
