Is there an insight or opportunity?

I pass by this bus stand almost everyday and if I have to wait at the red light I tend to observe the coomuters and what they are doing and wonder if there's an opportunity for a brand to meaningfully connect with them? I am sure there are quite a few and I don't mean OOH advertising.
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Opportunities a plenty

India's cultural and social diversity as well vast diaspora offer tremendous opportunities for marketeers. There are plenty of markets within markets that can be tapped. Its about finding the perfect balance between the common thread that holds things together (National), as well as the unique strands that make up the thread (Regional)