Often I meet potential clients who think they understand branding and most of them limit their understanding to a Brand Identity (logo), a tagline and well advertising. Their understanding is right to an extent.
My take - "A brand is best described as the sum of perceptions and feelings it evokes in a consumer's mind It's the mental picture they have about the business, what it means or says to them and what kind of value it does or does not offer.It's about the perceptions they have about its products, services, people and functioning.Its about how the brand will make things easier for them or about creating trust"
"Branding is about all the activities that the business undertakes both intrinsically and extrinsically that is focussed towards communicating, expressing and allowing the consumer to experience the brand"
"Branding is about all the activities that the business undertakes both intrinsically and extrinsically that is focussed towards communicating, expressing and allowing the consumer to experience the brand"
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