Corp Identity Design - DY Uppar

A major government contractor of turnkey irrigation projects. The shade of Blue and the waves signify their interest and expertise in Irrigation and water related projects such as dams and canals. The symmetrical wave like pattern is symbolic of dams as well as canals that they build and it is integrated into a  U form shield. The three discs on top stand for the three values that guide the organisation in its operations. The identity was designed keeping in mind the fact that the logo mark would have to appear on not just their corporate stationery but also on their construction machinery and equipment.

Corporate Identity Design - Aditya Builders and developers

What is branding?

Often I meet potential clients who think they understand branding and most of them limit their understanding to a Brand Identity (logo), a tagline and well advertising. Their understanding is right to an extent.

My take - "A brand is best described as the sum of perceptions and feelings it evokes in a consumer's mind It's the mental picture they have about the business, what it means or says to them and what kind of value it does or does not offer.It's about the perceptions they have about its products, services, people and functioning.Its about how the brand will make things easier for them or about creating trust"

"Branding is about all the activities that the business undertakes both intrinsically and extrinsically that is focussed towards communicating, expressing and allowing the consumer to experience the brand"