Our business is infested with idiots who try to impress by using pretentious jargon.
A good advertisement is one which sells the product without drawing attention to itself.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
If it doesn't sell, it isn't creative.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
Ninety-nine percent of advertising doesn't sell much of anything.
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