everybody's turning green...green in their logos,tags,colors,statements, advertisements...but how green are you actually? how much does it really matter to your customer that you are green? does he or she even care or buy because you are green? do you genuinely care about going green and does your customer believe that you are genuinely green?
so whats the next color after green since, everyone's turning green and its getting monoton(e)ous?? where's/what's the next differentiator in your marketing communication??
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